This month's Spark is all about bringing your individuality to work. Heresy, you say? It's called personal branding and it's one of the most important developments in career management in years.
Whether you realize it or not, you already have a personal brand. It just may not be as well articulated as it could be, or it might not be the type of brand that will help position you for your highest goals. Yours may need a makeover. Work with one of our coaches who specializes in personal branding and blaze towards your career goals with new-found passion and committment.
Smart companies are now focusing on how to harvest employees' uniqueness in a way that supports the organization's goals as well as the individual's. This is the hallmark of a very progressive company. Coaches think it makes a lot of sense. Read our article below about personal branding to learn more about this important topic.
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Elizabeth McAloon, CPCC
Personal Branding
Demystifying a hot topic
"Personal branding" is the latest buzzword. It's a topic that cuts across a number of career management areas. The concept can be extremely helpful, but the language leaves many people feeling that there's a big mystery out there about how to be successful. Let's demystify it, shall we?
There are products, and there are brands. What's the difference? Well, a brand is made up of all the intangible associations that go along with a particular product: the romance of Chanel No.5; the sexiness of a Ferrari; the cachet of a Rolex. To the working world, you are, in part, a product. Sure, you've got that dazzling smile and you're the one everyone wants to sit next to at the holiday party--that's part of the product. But it's more than that.
Don't worry about your originality. You couldn't get rid of
it even if you wanted to. It will stick with you and show
up for better or worse in spite of all you or anyone else
can do. --Robert Henri
It's Here!
Transition Turnpike: Getting Clear on What You Want From Your Career, Elizabeth McAloon�s workbook for people in career transition, is now available for download. This affordable e-book is packed with challenging questions and exercises to guide you, step by step, in discovering the right career path for you.
We're all reeling from the events surrounding Hurricane Katrina. There has been inconceivable, heartbreaking suffering and loss among our fellow Americans--friends, family, treasured pets.
As we all know, the first thing relief workers and survivors need is cash. People around the globe are rising in breathtaking numbers to give to the Red Cross and other disaster assistance groups.
One of our favorite charitable organizations--one which you may not be familiar with--is Heifer International, because of the sustainable nature of their work. They will be helping Southern farmers get back on their feet with gifts of livestock and other aid. Click the link below for more information or to make a donation.
Coaches, too, are rising in record numbers to offer assistance. Our work will come in a month or two when an estimated 400,000 displaced Americans face unemployment.
At The McAloon Group, we'll be aiding Katrina survivors on a pro-bono basis, offering our assistance to help them sort through their options and regain independence and a "normal" life after this devastation.
"Personal branding" is the latest buzzword. It's a topic that cuts across a number of career management areas. The concept can be extremely helpful, but the language leaves many people feeling that there's a big mystery out there about how to be successful. Let's demystify it, shall we?
Don't worry about your originality. You couldn't get rid of
Transition Turnpike: Getting Clear on What You Want From Your Career, Elizabeth McAloon�s workbook for people in career transition, is now available for download. This affordable e-book is packed with challenging questions and exercises to guide you, step by step, in discovering the right career path for you.
